The reasoning for display is to present and display. From the 1950- 1960's, window displays came when events were happening like Christmas. By the 1970's early 80's, displays were street treater displays that was meant to disturb or agitate viewers. In the 1980s and 1990s, displays became a matter of “hang 'em,” “drape 'em,” or “lay 'em on the ground.” Today, “humor” is more and more frequently being used to deliver the store's fashion image statement. It has become a significant element in visual language. Even though windows has lost some of the creative elements, it has been revived by in door displays. A display is at its best when it simply shows a color, an item, a collection, or just an idea. Types of displays include the following one item display, a line of goods display, a related merchandise. institutional display and promotional.
Display settings can be realistic, environmental, semirealistic, fantasy, or abstract.
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