Chapter 27: Point of Purchase Display

This chapter introduces the POP unit. These units can be a display, fixtures ans auxiliary items provided by vendor or manufacturers to retailers who stock and sell products.It can seen out side of store, in windows, inside the retail setting, on ledgers, counters,shelves, selling floor and also could be coming down ceiling. POP displays and designs: - attract attention to the product - promote and reinforceq band name - show and explain the product, educate consumer etc. - materials used can come from a variety of materials like paper, cardboard, foam cre, various thickness of wood, pressed board, plastic and metal. Paper printing Techniques done on cardBoard and paper POP displays are printed by a process known as four color lithography or off set printing.