Chapter 1 Summary :

This chapter was an introduction to visual merchandising. It explained the concept behind it and how the main objective is to make sales/ profit. It expressed the sense of feelings behind the message of doing it, giving consumer a sense of fantasy for their selves . Each company may sell the same merchandise but what the company represents will identify their customer. Visual display is a way to heighten their appetite to buy. Also it emphasized going green, recycling and ways to save on cost by preserving props prior. Having these elements will give displays a more authentic feel to it.