Chapter 2 : Color and Texture

In this chapter , it emphasized that color is the biggest motivation for shopping. It expressed how some time a color of a sign could give off a distinction on how it identify with a store/ brand. Color can affect our mood while shopping and at times help promote sales. With color people can be put in particular categories. Children and non sophisticates respond to bright colors. Casual out going people are drawn to warm colors, sophisticated people like off color/ neutrals. Beside understanding and adding color to visual display, texture is also a major factor. At times this is used to describe or explain merchandise being presented and what it may be recognized for. With this thought , one must understand that what is used could be used from nature all the way to soda/ water bottles. It strong emphasized to stay way from toxic fumes in paints and sprays.