Chapter 6 : The Exterior of the Store

This chapter reviewed how and where display is depends largely on the architecture and window placement of the structure, the physical layout of space, and the fixtures inside the building. It explained the importance of store's sign and how it makes the first impression on the shopper. It discussed different signage options and exterior designs. This chapter also discussed Windows in Storefront Design and the differences. Straight front windows are windows that run parallel to the street. Angled front, which is store entrance that recess from the street and the display windows lead back from the street to the entrance, creating an aisle for the shopper. Third arcade front consisting of a series of windows with backs and three sides of glass, coming forward from the entrance wall, which is set back from the street.  Last the corner window which faces two streets that are perpendicular to each other. It is a window with a double exposure and double traffic. Also open façade, glass façade, and closed façade are  other variations in storefront design that may be found in malls and shopping centers.