Celebrity Inspired Mood Board

Wall Display & Mood Board

POP Display : OPI Nail Polish

Super Dry Display

Calvin Klein Display

Lucky Brand Wall Display for Men & Woman

Kensie Wall Display

Institutional Display : Black History Month

Chapter 14 : Modular Fixtures and Systems in Floor Planning

This chapter emphasizes on major types of modular fixtures and systems in store planning.

Chapter 13 : Visual Merchandising and Dressing Fixtures

This chapter discusses visual merchandising and how it differs from visual presentation. The seven objectives of visual merchandising is : * to make it easier for shoppers to locate the desired merchandise. * to make it easier for shoppers to self select * to make it possible for the shopper to coordinate and accessorize on hs or her own * to provide info on sizes, colors and price. * to take the stress out of shopping * to save shoppers time. It expressed that visual merchandise is effective when it brings together the shopper and the product in a comfortable and convenient manner.Visual person should understand and know both product and the shopper to who retailers hope to appeal to. Six factors that are used to provide emphasizes in visual display is : * involve color * coordination * brand name * size * price * end use Benefits of visual merchandising for the retailer * increasing sales * promoting efficiency * motivating the sales force and making it easier to satisfy customers needs * saving time * making sales people more effective * simplifying the inventory process.

Chapter 12 : Fixtures

This chapter discusses the fixtures used in window display, on counters, ledges an as floor fixtures. Fixtures is considered "furniture ", for the selling area if an establishment. It creates the resonantly or the image of the selling space. * Choices of materials used in fixtures not only help identify the merchandise shown, but also reflects on the shopper who feels comfortable and " at home" in that environment. Basic fixtures include: stands, platforms and elevation, customers, drapes, valets, easels and pipe racks. Other types are: pilfer- proof fixturing: this is to protect or locking he merchandise. * they can be metal or plastic fabrication specifically designed to hold or elevate. Ledge fixtures : placed where they cannot be reached or touched by the customer. Major type of floor fixtures include counter/ showcase , round rack, T-Stand, UAE rack and a four -way face out. * Finishes available for fixtures include chrome, nickel plate, brass, copper, bronze, pint and wood.

Chapter 25 : Store Planning and Design

This chapter mentioned that in the last few decades, a new type of architect/ designers have evolved, which has been labeled as a store planner. This person is not only a space planner, decorator and divider of the selling floor space, this is a designer who is also a merchant and a merchandiser presenter. It described how today's store planner is a space " surgeon ", a lighting expert, a colorist, and a visual merchandiser with a knowledge of mannequins, fixtures, furniture and forms an the know how in selling merchandise. Store Planners work close with architects, store management, merchandisers and buyers. * Based on previous sales figures or projected sales, the stor planner along with executives prepare a " blck plan ". * Block plan is the first allocation of space on the ground plan and the designation of selling areas on the selling floor. * The space is divided based on merchandising needs, proposed traffic patterns, proximity to related merchandise and anticipated sales. * Store Planners need knowledge on mechanical drawing. They should know color / texture, the impact of light and lighting on merchandise.

Chapter 24 : Setting Up a Display Shop

This chapter discusses the physical requirements for a display workshop * furniture and fixtures used in display shop * tool supplies, trimmings to be kept in inventorying a well stocked display shop * handy reference material that may be kept for use in display shop. Ideas for future displays should be filed away along with booklets, brochures and other collected data that may be used at a future date. Furniture mentioned was a desk, file cabinet, drawing table , a taboret ( a small drawer on wheels) and a large clean, unobstructed work surface is also necessary. This should be at least 4 feet by 8 feet and is approachable from all sides. * Also included adequate closets and bins.

Chapter 23 : Visual Merchandise Planning

This chapter discusses the importance of display calendar, events that included te focal points for display and the steps taking in planning and installation. Also mentioned was what consist of a " good display " which is planning, coordination and cooperation. The display person should also know in advance exactely what merchandise is coming in and what he or she will b requiredto show. They should know when particular display will be installed, where and what will be shown and promoted. Execution comes from knowing in advance what trends, colors and type of merchandise are scheduled for future display. It also requires a close working relationship with retailer or buyer, the promotion department, advertising people and display manufacturers and suppliers. Display installation includes: merchandise, mannequins, lights, props, fixtures, backgrounds and signs.