Chapter 12 : Fixtures

This chapter discusses the fixtures used in window display, on counters, ledges an as floor fixtures. Fixtures is considered "furniture ", for the selling area if an establishment. It creates the resonantly or the image of the selling space. * Choices of materials used in fixtures not only help identify the merchandise shown, but also reflects on the shopper who feels comfortable and " at home" in that environment. Basic fixtures include: stands, platforms and elevation, customers, drapes, valets, easels and pipe racks. Other types are: pilfer- proof fixturing: this is to protect or locking he merchandise. * they can be metal or plastic fabrication specifically designed to hold or elevate. Ledge fixtures : placed where they cannot be reached or touched by the customer. Major type of floor fixtures include counter/ showcase , round rack, T-Stand, UAE rack and a four -way face out. * Finishes available for fixtures include chrome, nickel plate, brass, copper, bronze, pint and wood.