Chapter 23 : Visual Merchandise Planning

This chapter discusses the importance of display calendar, events that included te focal points for display and the steps taking in planning and installation. Also mentioned was what consist of a " good display " which is planning, coordination and cooperation. The display person should also know in advance exactely what merchandise is coming in and what he or she will b requiredto show. They should know when particular display will be installed, where and what will be shown and promoted. Execution comes from knowing in advance what trends, colors and type of merchandise are scheduled for future display. It also requires a close working relationship with retailer or buyer, the promotion department, advertising people and display manufacturers and suppliers. Display installation includes: merchandise, mannequins, lights, props, fixtures, backgrounds and signs.