Chapter 25 : Store Planning and Design

This chapter mentioned that in the last few decades, a new type of architect/ designers have evolved, which has been labeled as a store planner. This person is not only a space planner, decorator and divider of the selling floor space, this is a designer who is also a merchant and a merchandiser presenter. It described how today's store planner is a space " surgeon ", a lighting expert, a colorist, and a visual merchandiser with a knowledge of mannequins, fixtures, furniture and forms an the know how in selling merchandise. Store Planners work close with architects, store management, merchandisers and buyers. * Based on previous sales figures or projected sales, the stor planner along with executives prepare a " blck plan ". * Block plan is the first allocation of space on the ground plan and the designation of selling areas on the selling floor. * The space is divided based on merchandising needs, proposed traffic patterns, proximity to related merchandise and anticipated sales. * Store Planners need knowledge on mechanical drawing. They should know color / texture, the impact of light and lighting on merchandise.